Answeres to 6 Arguments Against Social Media in Healthcare

Wednesday, May 19th, 2010

url=’http://kevinjdean.com/index.php/2010/05/answeres-to-6-arguments-against-social-media-in-healthcare/’;The blog post 6 Arguments Against Social Media in Healthcare listed 6 reasons why “social media doesn’t or wouldn’t work for healthcare.” The issue were:
Social media opens the door for a HIPAA violation
“No control over what people will say about us.”
“There’s no return on investment.”
“People don’t go online when picking healthcare providers.”
“Our doctors [...]

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SOCIAL MEDIA IN THE WORKPLACE

Friday, March 5th, 2010

url=’http://kevinjdean.com/index.php/2010/03/social-media-in-the-workplace/’;Business Use
From HR departments using social media to evaluate candidate backgrounds to CEO Twitter feeds, social media is enmeshed in our business culture as well as our personal lives.
During the hiring and firing process, HR departments have the responsibility to acknowledge and consider the overall “brand” of a candidate, and whether we realize it or [...]

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Online Reputation Management for Health Plans

Tuesday, December 8th, 2009

url=’http://kevinjdean.com/index.php/2009/12/online-reputation-management-for-health-plans/’;Health insurance companies have an uphill climb in the battle for online reputation management. Historically, the press has painted the picture of high rates, low payouts and difficult customer service for the insurance industry as a whole. Many companies have fought this reputation successfully but the damaged image lingers in the minds of consumers.
User-generated content [...]

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Consumers Need More Than an Online Quote

Wednesday, November 18th, 2009

url=’http://kevinjdean.com/index.php/2009/11/consumers-need-more-than-an-online-quote/’;Growing Consumer Need
Consumer habits are changing. More U.S. consumers are turning to the internet for healthcare information, and healthcare companies aren’t quite keeping up with online demand.
Currently, healthcare websites offer limited information to consumers, and most aren’t anywhere near the top search engine results for consumer healthcare issues. Consumers are turning to millions of other [...]

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The Internet Drives the Medical Home Care Model

Tuesday, October 27th, 2009

url=’http://kevinjdean.com/index.php/2009/10/internet-drives-the-medical-home-care-model/’;As the cost of healthcare rises, many agree the focus should be centered on the cost of care. One model that is being discussed in the Medical Home Model also known as patient centered medical home model. This model rewards physician for keeping patients health and out of the hospital.
The concept of the “medical home” [...]

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Knowledge, Power & Social Media

Friday, October 23rd, 2009

url=’http://kevinjdean.com/index.php/2009/10/knowledge-power-social-media/’;Power is the ability to act or capacity to perform or act effectively. Power is most often used to control or influence. Without a doubt, Social Media has a great deal of power! Social Media is exerting a great deal of influence over traditional marketing, advertising, and communication channels. Social Media has also given a [...]

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Social Media War Story

Friday, April 3rd, 2009

url=’http://kevinjdean.com/index.php/2009/04/social-media-war-story/’;Axel Schultze, founder of the Social Media Academy wrote and interesting post outlining a common scenario that is being played out over and over again in corporate America. By doing a simple search on LinkedIn a company learns information that they use to their competitive advantage. The title of the post is “A Social Media [...]

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Metrics Reporting Alumni Event

Wednesday, February 11th, 2009

url=’http://kevinjdean.com/index.php/2009/02/metrics-reporting-alumni-event/’;On February 13, 2009 ManoByte President Kevin Dean will be speaking at the Metrics Reporting Alumni Group. Kevin Dean will help the top Michigan businesses understand some of the current best practices with Social Media Marketing.
ManoByte continues to lead in educating organizations regard the power of Social Media Marketing to grow businesses as well as [...]

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Social Media Analytics Level 2 – Ad Hoc Reports

Monday, January 26th, 2009

url=’http://kevinjdean.com/index.php/2009/01/social-media-analytics-level2-adhoc-reports/’;Social Networking is not new, for millenniums Word –Of-Mouth has been the most effective means of marketing your business. The problem however has always been that historically businesses have not been able to be a part of the conversations that have always been occurring regarding their company. Until NOW! Social Media Analytics now gives businesses [...]

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Social Media Analytics Level 1 – Standard Reports

Thursday, January 1st, 2009

url=’http://kevinjdean.com/index.php/2009/01/social-media-analytics-standard-reports/’;When it comes to Social Media Marketing there is a lot of talk about the lack of measurement in the field. It has been said that “Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data.” Social Media Analytics are [...]

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