Chet Richards took the military strategy of John Boyd and applied in to business. In the book “Certain to Win” Chet Richards describes OODA loops. The concept is all about agility. OODA loops are fundamental for a successful Internet Marketing Strategy. Some may look at OODA loops as a strategy but that is [...]
So you have a product catalog of 10 to 100 or more products or you offer a variety of different services. Your website has everything you want anyone to know about your company. But you have a promotion coming up or you want to highlight a specific product or you want to reach a targeted [...]
Jodi and I have a few TV shows that we like to watch. One that we have become hooked on is “Ace of Cakes” on the Food Network. The show is about Charm City Cakes in Baltimore. It is pretty amazing to see some of the cakes that these guys make. Show we are watching the [...]
Research > Selection> Purchase> Use> Evaluation> Recommendation
It is important to understand your customer’s buying cycle so I created this graph to help you understand it. Regardless of the business you are in this buying pattern holds true. Your understanding this model will help you in managing the relationship that you have with your customers. Each [...]
OK there are a ton of ugly websites out there. Some of the website that I have seen are hideous and whoever developed them should be forever banned from every developing a website again. Your website is a picture of you. When someone comes to your website what do they think? How do they picture [...]
I have read some great books over the past 2 months. This weekend I just read one of the best that I have read. Age of Engage When it comes to MANO (Marketing, Advertising, Networking Online) I have to agree with the CEO of Google that “Every marketer must read this book!”. Author Denise Shiffman [...]
OK, my buddy Tim at RedRVBus posted an interested article about Google reaching offline customers and I did not get it at first. Sitting here in San Francisco at the GPS Wireless conference I now see the light. Here is the missing piece of information that I did not have until now. In the very [...]
Taking a break from the cold Michigan spring to attend the GPS Wireless Conference in San Francisco. OK, I know you have to be wondering what does this have to do with Internet Marketing? Everything……
When you think about “local search” it is all about location and location based services are all about location. All the [...]
The fisherman with the largest net is the one most likely to catch fish. So, too, your knowing how to increase the size of your “net” will improve your chances of catching that next customer. OK so ask yourself “What do I do in order to find a product or service?” Of course the number [...]
OK after much (not) research I have learned the most popular uses of that “Yellow book” here we go
Number 10 : Doorstop
Number 9: Monitor Stand
Number 8 : Booster Chair
Number 7: Footstool /Ottoman
Number 6: Insect of choice killer (Fly, Roaches, Mosquitoes)
Number 5: Competing against Legos
Number 4: Dorm room Furniture
Number 3: No Bull
Number 2: I [...]
