So you have a product catalog of 10 to 100 or more products or you offer a variety of different services. Your website has everything you want anyone to know about your company. But you have a promotion coming up or you want to highlight a specific product or you want to reach a targeted market segment or your just really want to get some buzz going. In comes your microsite.
A microsite is like mini-me to you website with a twist. It is your company’s website but it is more focused on specific aspect of your company’s products or services. They have their own URL and but they do not have all that corporate “yada yada yada” generally the best microsites are much more fun and engaging. They are entertaining they don’t put you to sleep. Best of all they keep your customers coming back for more. Of course that means that you have got to keep your microsite up to date and fresh or you lose your customers interest and they are on to the next thing.
You know your microsite is successful when you start getting word of mouth referrals and other types of viral marketing connect with your site. Here is a an awesome example of a microsite. You have got to check it out
http://www.willitblend.com/suggestions.aspx
Check it out and tell me what you think
Byte or get bitten!
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