I have read some great books over the past 2 months. This weekend I just read one of the best that I have read. Age of Engage When it comes to MANO (Marketing, Advertising, Networking Online) I have to agree with the CEO of Google that “Every marketer must read this book!”. Author Denise Shiffman replace the traditional 4P’s of marketing (Product, Price, Place, and Promotion) with the 6 V’s (Venture, Value, Voice, Verifiable, Vicinity, Vehicle). In the near future Marketing classes will be taught using her methodology.
This books validates a lot of the things that I have been saying and talking about. It is a marketing paradigm shift that if Marketer do not byte into the will get bitten. Byte or get bitten means that you need to strategically use technology in a collaborative way to compete and thrive in the marketplace today.
Byte or get bitten
Thank you so much for the great review (here and on Amazon)! I love your mantra — get out there and take a bite (or byte) of the Live Web. Be a creator, a commenter, a blogger not a passive follower.