I have been asked frequently what is LinkedIn and how can it help my business?
Let me begin by explaining what LinkedIn is. LinkedIn is a Professional Social Networking site that allows you the ability to post your professional profile and capabilities and then connect with people you know. In addition you become connected with people [...]
When attempting to connect with your target market it is important to focus on your customer. Instead of focusing on what you do or what you have, focus on your customer’s needs. All consumers have problems that need resolving. It is your job to help your customer clearly identify the root cause of their problems [...]
I have long been a Microsoft zealot, starting with Windows 3.0. But on Friday I had a Vista breakdown for the third time and that was the straw that broke the camel’s back. I had been toying with the thought of getting a Mac for the past year. So, instead of attempting to rebuild [...]
Intelligence is the capacity to acquire and apply knowledge. Within the business environment we acquire knowledge everyday through the many transactions that we conduct. As we examine, understand, and then act on the information that we collect we demonstrate intelligence.
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Intelligence is the ability to comprehend; to understand and profit from experience. Within the business environment [...]
I have a loan officer who does not live in Grand Rapids, who sends me direct mail once a month. For awhile I opened the letters thinking that there was something of value in the mailings, but now I don’t even open the letters.
OK, here is the good thing about her Marketing efforts; she is [...]
I have a fundamental problem with several names that describe technology. I think that some of the great names that IT folks have come up with fall short from meeting business expectations.
Take for instance BI (Business Intelligence) great name and it has a lot of potential to live up to its name but the problem [...]
3M is demonstrating an excellent example of MANO (Marketing, Advertising, Networking, Online). They are giving away $10,000 for the best consumer generated commercial for Post-It notes as judged by the online network of consumers. Of course this is going to create a lot of buzz. This is brilliant from a variety of perspectives.
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1) Just think [...]
I just read a great article in the April addition of CIO magazine. The article is entitled BI: Retailers’ No. 1 priority. BI stands for Business Intelligence and BI is all about turning data into actionable information. The article lists the top reason that retailers can value from BI systems as being:
1. React quickly to [...]
We moved to Grand Rapids 2 years ago and my wife still drives almost an hour to go to the doctor in East Lansing. She just has not been able to find a doctor here. Finding a doctor is like finding a date or a mate. A slight difference being that even though you may [...]
OK, When the iPod came out I said great cool. But I have been an Activesync user for years. When it comes to email and calendars you still can’t beat Outlook & Exchange. Well who would believe but Apple has licensed from Microsoft Activesync and is embedding it into the new iPod Software. Apple [...]
