The other day I was driving down the street and noticed that a camera shop had gone out of business. What a minute, a camera shop going out of business. Camera are still one of the hottest markets now, how is that possible? Well, it was a mom and pop shop that had been around for decades and my assumption is that they did not keep up with the times and got bit. Let this be a warning for you to keep up with the times. So what is next?
| Mobile Advertisng is the hottest trend and it is going to be huge!!!! The economist reported that in 2007 $871m was spent on mobile advertising compared with $24 billion spent on internet advertising. Internet advertsing is still going to grow leaps and bound but so is mobile advertising. Both will take continue to take huge bites out of the 450 billion dollars that is spent on other forms of advertising. |  |
The big draw for mobile advertising is the ability to target customer’s based on location. Using location and time allows you to send the most compelling message to prospective consumers that will more likely move them to action. The other thing is that the consumers phone knows alot more about them then you do. This adds relevance to the ads that are sent to consumers. This is a win-win the consumer only gets ads that they are interested in and the marketer only pays for ads that reach that appropriate consumer.
The conventional ways of reaching customers has changed if you are still spending thousands of dollars on yellowbook, newspaper, radio, direct mail, and TV advertising it is time to rethink you marketing strategy.
Byte or get Bitten
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