When attempting to connect with your target market it is important to focus on your customer. Instead of focusing on what you do or what you have, focus on your customer’s needs. All consumers have problems that need resolving. It is your job to help your customer clearly identify the root cause of their problems and then educate them regarding how your product or service can address their specific problem.
How do you do this? Walk your customer through the 3 why approach?
- Educated your customers Why the problem that they are experiencing occurs.
- Show them Why other attempts to address the problem are ineffective.
- Then teach them Why your solution is superior to other solutions.
The key here is to truly interact with your potential clients. Listen to their concerns and offer the best solutions. Do not try to force them into your solution just to make a sale. Refer them to a better source and he will come back to you when their needs align with your solutions. Better yet, this gives you the opportunity to refine your offerings so as to add value. Then you will be focusing on the customer in your marketing efforts.
Remember: Byte or get bitten
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