How Can LinkedIn Help My Business?

I have been asked frequently what is LinkedIn and how can it help my business?

Let me begin by explaining what LinkedIn is. LinkedIn is a Professional Social Networking site that allows you the ability to post your professional profile and capabilities and then connect with people you know. In addition you become connected with people that your connections know. So how can this tool help your business?

LinkedIn is a tool that helps you to promote your area of expertise. Individuals looking for your kind of service can review your profile and make a determination as to your abilities to assist them. In addition LinkedIn has a Q&A sections that allows your to answer questions that others may have posted and if you are selected for contributing the best answer you have formed a connection that will lead to future sales.

Through LinkedIn you can give and receive recommendations. We all want to do business with people we know and trust. So if you have a client, invite them to join your network on LinkedIn and request a recommendation. Now when they add someone to their network, who most likely has a similar need, that individual looking for the services you provide is now connected to you and sees a recommendation for the services that you performed. This could potentially lead that individual to contact you because you come recommended from someone they trust.

Linked in is a visible Networking reminder that can help you build your business through the power of relationships. Just this week I have been contacted twice by individuals whom I have not been in touch with for some time, which has led to potential business opportunities. There are so many other ways that LinkedIn can help your business. Perhaps I shall write a future eBook on the matter. But I think the next question to answer will be how can FaceBook help my business. Check back for the answer to that one

Remember: Byte or Get Bitten