Last week’s cover story in Business Week was entitled “Beyond Blogs”. It was a follow up article to a story that they wrote in 2005 entitled “Blogs will change your business”. This was a great article! So what is beyond blogs? Social Media Marketing. Here in Grand Rapids, Michigan a great deal of businesses are [...]
OK, I am sorry. It was not my intention to post this, just because everyone has already. The SEO Rapper has some offers some excellent rules for website design. I went out to the websites of top 10 marketing companies in Grand Rapids and I thought they would appreciate this post.
[youtube=http://www.youtube.com/watch?v=a0qMe7Z3EYg]
Byte or get bitten!
It is time to put your money were your mouth is. Tom Blue wrote an interesting article comparing the results of advertising on the radio verses Internet Marketing the results were pretty amazing
Radio Advertising Monthly Budget $13,000 per month for 3 Months Total Spent $39,000 plus cost to create the ad.
Adwords Monthly Budget $400 – [...]
When taking on an online marketing campaign considering which targeting approach. The approaches to consider are:
Affinity Targeting
Behavioral Targeting
Contextual Targeting
Daypart Targeting
Demographic Targeting
Geographic Targeting
Purchase-Based Targeting
Affinity Targeting reaches consumers with advertisements that match the category of the site of interest.
Behavioral Targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or [...]
