It is time to put your money were your mouth is. Tom Blue wrote an interesting article comparing the results of advertising on the radio verses Internet Marketing the results were pretty amazing
Radio Advertising Monthly Budget $13,000 per month for 3 Months Total Spent $39,000 plus cost to create the ad.
Adwords Monthly Budget $400 – 750 per month for 3 month Maximum Spent $1900
SEO Monthly Budget $2,000 per month Maximum Spent $6,000
Radio Adwords SEO
$39,000 $1,900 $6,000
What were the results? Number of Leads
Radio Results
Month 1: 62
Month 2: 46
Month 3: 0 (stopped ads)
Average CPL: $240.74
Adwords Results
Month 1: 37
Month 2: 47
Month 3: 62
Average CPL: $17.98
SEO Results
Month 1: 29
Month 2: 44
Month 3: 60
Average CPL: $22.55
The evidence is pretty clear. We need to be advertising online. It is cheaper and you get better results. For folks in West Michigan that should be a no brainer. Save money grow your business.
Byte or get bitten!
Great breakdown! I have a feeling most people will eventually see the bigger picture, and think a little ‘vertical’ and spend online. This breakdown certainly expsoses the reality where marketing budgets should funnel towards.