“Clients complained that their agencies — creative, media, public relations, design and others — typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area. What’s more, one client pointed out that his agencies have little of their own experience using social networks or video-sharing sites for themselves.
Social Media Marketing is not about conjuring up the coolest viral video
http://www.searchengineguide.com/mack-collier/i-want-a-viral-video.php
http://www.scottmonty.com/2008/07/why-i-wont-make-viral-video-for-you.html
Videos go viral because people want to share with their friend. Making “friends” or fans (Facebook) of your consumers gives you a better chance of spreading your message or video.
Byte or get bitten!
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