Social Media Analytics Level 2 – Ad Hoc Reports

Social Networking is not new, for millenniums Word –Of-Mouth has been the most effective means of marketing your business. The problem however has always been that historically businesses have not been able to be a part of the conversations that have always been occurring regarding their company. Until NOW! Social Media Analytics now gives businesses the opportunity to analyze what is being said about their organization and use that information to make business and marketing decisions that align with their customers’ needs and wants.

Previously we outlined the 8 levels of Social Media Analytics as being:

1. Standard  Reports
2. Ad hoc Reports
3. Query / Drill down
4. Alerts
5. Statistical Analysis
6. Forecasting
7. Predictive Modeling
8. Optimization

In this blog post we will discuss the second Level of Social Media Analytics Reports, Ad Hoc Reports. In the realm of Social Media Analytics, Ad Hoc Reports should help you define When & Where are the conversation occurring?

The Where

Knowing “Where” conversations are occurring is extremely important. This information can help you identify the appropriate Social Media sites where the majority of conversations that are of concern to your organization are occurring. Once you know where there conversations are occurring; now you can participate appropriately. Remember Social Media involves two-way communication and active participation.

The When

Knowing when conversations are occurring helps you determine if customers are responding to new product or service releases? Decreases in conversations over a certain time period can identify a PR or Marketing issue. Analyzing when conversations are happening can help to answer why increases or decreases in sales are occurring. Effectiveness of Marketing and Adverting campaigns be identified by comparing online chatter happening during comparative time periods.

Type of Level 2 Reports

Reports that would fall underneath the category of Level 2 Social Media Reports would include:

• Conversations by URL
• Conversations by Domain Name
• Conversations by Social Media Type (I.E. Photo Sharing, Blog, Microblog, Video, Forum)
• Conversation by Date
• Conversion Comparison of Date
• Conversations by URL by Date
• Conversations by Domain Name by Date
• Conversations by Social Media Type by Date

Taking your organization to the next level with analyzing data collected from across the Social Web means putting it into context of when and where. Having this king of Social Media Analytics can help you in making better marketing and advertising decisions that connect you with those who are truly interested in your products or services.