Health insurance companies have an uphill climb in the battle for online reputation management. Historically, the press has painted the picture of high rates, low payouts and difficult customer service for the insurance industry as a whole. Many companies have fought this reputation successfully but the damaged image lingers in the minds of consumers.
User-generated content [...]
In the December 2008 issue of the Grand Rapids Business Journal there was a feature article about Social Media. The Grand Rapids Business Journal interviewed Kevin Dean the President of ManoByte and printed a very nice article. Here is a link to the article. “The Essential of Social Media Marketing.”
ManoByte is a Social Media Marketing [...]
By using Social Media your organization is able to learn what your customer truly thinks about you, your products and your services. A key component to your Social Media Analytics program should include understanding the point of view of the author of the post. You need to analyze whether the post is positive or negative.
Determining [...]
Here is an excerpt from Business Week. “Online reputation management evolved in the past two or three years in response to the explosion of social media that amplified the voices of individual Internet users. There are no data on how big the market is. “It’s kind of a fast-emerging field as more and more companies [...]
People have always been talking about our companies, our products, our services, and our staff. The big difference now with Social Media is that people now have a platform that has the potential our reaching millions people. One negative experience can lead to a post that reaches thousands of people causing 10s of thousands of [...]
The audiences you want to reach are using new ways to share information and interact. Blogs, Wikis, social networks, etc! They’re talking about you. Knowing what they’re saying and thinking about your company, your brand image, your products or services and your competitors is vital to success.
Manobyte’s ability to track all of this discussion enables [...]
Research > Selection> Purchase> Use> Evaluation> Recommendation
It is important to understand your customer’s buying cycle so I created this graph to help you understand it. Regardless of the business you are in this buying pattern holds true. Your understanding this model will help you in managing the relationship that you have with your customers. Each [...]
