Health insurance companies have an uphill climb in the battle for online reputation management. Historically, the press has painted the picture of high rates, low payouts and difficult customer service for the insurance industry as a whole. Many companies have fought this reputation successfully but the damaged image lingers in the minds of consumers.
User-generated content [...]
Axel Schultze, founder of the Social Media Academy wrote and interesting post outlining a common scenario that is being played out over and over again in corporate America. By doing a simple search on LinkedIn a company learns information that they use to their competitive advantage. The title of the post is “A Social Media [...]
Social Networking is not new, for millenniums Word –Of-Mouth has been the most effective means of marketing your business. The problem however has always been that historically businesses have not been able to be a part of the conversations that have always been occurring regarding their company. Until NOW! Social Media Analytics now gives businesses [...]
In the December 2008 issue of the Grand Rapids Business Journal there was a feature article about Social Media. The Grand Rapids Business Journal interviewed Kevin Dean the President of ManoByte and printed a very nice article. Here is a link to the article. “The Essential of Social Media Marketing.”
ManoByte is a Social Media Marketing [...]
Every successful business person knows that to project a professional image your company must have two things—a business card and a kickin’ Web site. However, to be effective, your organization must have a strong Web presence that will showcase your organization’s expertise. Your Web site is only one step in the process of delivering exceptional [...]
ManoByte is a Grand Rapids Online Marketing Company that specializes in Social Media Marketing. It is our desire to educate West Michigan Businesses regarding the value and benefit that Social Media Marketing can bring to the area. Therefore ManoByte is going to be teach classes to help educate business about Social Media Marketing.
These class are [...]
When attempting to connect with your target market it is important to focus on your customer. Instead of focusing on what you do or what you have, focus on your customer’s needs. All consumers have problems that need resolving. It is your job to help your customer clearly identify the root cause of their problems [...]
Research > Selection> Purchase> Use> Evaluation> Recommendation
It is important to understand your customer’s buying cycle so I created this graph to help you understand it. Regardless of the business you are in this buying pattern holds true. Your understanding this model will help you in managing the relationship that you have with your customers. Each [...]
I have read some great books over the past 2 months. This weekend I just read one of the best that I have read. Age of Engage When it comes to MANO (Marketing, Advertising, Networking Online) I have to agree with the CEO of Google that “Every marketer must read this book!”. Author Denise Shiffman [...]
