Business Use
From HR departments using social media to evaluate candidate backgrounds to CEO Twitter feeds, social media is enmeshed in our business culture as well as our personal lives.
During the hiring and firing process, HR departments have the responsibility to acknowledge and consider the overall “brand” of a candidate, and whether we realize it or [...]
Health insurance companies have an uphill climb in the battle for online reputation management. Historically, the press has painted the picture of high rates, low payouts and difficult customer service for the insurance industry as a whole. Many companies have fought this reputation successfully but the damaged image lingers in the minds of consumers.
User-generated content [...]
Power is the ability to act or capacity to perform or act effectively. Power is most often used to control or influence. Without a doubt, Social Media has a great deal of power! Social Media is exerting a great deal of influence over traditional marketing, advertising, and communication channels. Social Media has also given a [...]
Today I participated at AimWest as one of the Pannelist. It was a great group and event. The topic was “da Vinci MarketingCreativity with a business purpose.”
The pannelist were: Barry Nowak Director of Shared Intelligence for Metrics Reporting, Inc., Bill Oechsler, Founder and President of XLER | Marketing & Brand Communications, Paul Ferrier, Co-Founder of [...]
Recently LinkedIn has added some additional capabilities to its application. It is added “Company Buzz” which monitors what people are saying about you on Twitter. This is a great tool and provides you with basic trending data.
You add it directly to your profile and it displays the results. It is also customizable allowing you to [...]
Social Media can help your business if you are really good but it can hurt you if you are really bad. Check out these bad Hotels
Byte or get bitten!
Social Media Analytics
“Clients complained that their agencies — creative, media, public relations, design and others — typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area. What’s more, one client pointed out that his agencies have little of their own experience using social [...]
Social Media Marketing is a challenge for most organizations. The challenge is understanding that Social Media Marketing is different. It is not about the Great idea that you had. It is about acting on the needs and concerns, the topics of interest of our target consumers. It is about listening and responding appropriately. Then once [...]
Social Media Optimization (SMO) is a method of promoting you blog and increasing subscribers. It is similar to SEO (Search Engine Optimization) for blogs. The term was coined by Rohit Bhargava and he initially created 5 rules. Others have added rules and to date there are 16 rules in total.
Here are the 16 Rules:
Increase your [...]
This Friday August 29th, 2008 LinkedIn will be adding some major enhancements to it’s groups page, which just may move it one steps closer to giving FaceBook a run for it’s money in the battle for being the Social Media platform for Businesses.
The Groups section in LinkedIn is a way to create online Business Networking [...]
