Internet Marketing Targeting Approaches

When taking on an online marketing campaign considering which targeting approach. The approaches to consider are:

Affinity Targeting
Behavioral Targeting
Contextual Targeting
Daypart Targeting
Demographic Targeting
Geographic Targeting
Purchase-Based Targeting

Affinity Targeting reaches consumers with advertisements that match the category of the site of interest.
Behavioral Targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or [...]

What is Intelligence?

Intelligence is the capacity to acquire and apply knowledge. Within the business environment we acquire knowledge everyday through the many transactions that we conduct.  As we examine, understand, and then act on the information that we collect we demonstrate intelligence.
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Intelligence is the ability to comprehend; to understand and profit from experience. Within the business environment [...]

BI Retailers’ #1 Priority

I just read a great article in the April addition of CIO magazine. The article is entitled BI: Retailers’ No. 1 priority. BI stands for Business Intelligence and BI is all about turning data into actionable information. The article lists the top reason that retailers can value from BI systems as being:
1. React quickly to [...]

Using OODA Loops in your Internet Marketing Strategy

Chet Richards took the military strategy of John Boyd and applied in to business. In the book “Certain to Win” Chet Richards describes OODA loops. The concept is all about agility. OODA loops are fundamental for a successful Internet Marketing Strategy. Some may look at OODA loops as a strategy but that is [...]