Axel Schultze, founder of the Social Media Academy wrote and interesting post outlining a common scenario that is being played out over and over again in corporate America. By doing a simple search on LinkedIn a company learns information that they use to their competitive advantage. The title of the post is “A Social Media [...]
On February 13, 2009 ManoByte President Kevin Dean will be speaking at the Metrics Reporting Alumni Group. Kevin Dean will help the top Michigan businesses understand some of the current best practices with Social Media Marketing.
ManoByte continues to lead in educating organizations regard the power of Social Media Marketing to grow businesses as well as [...]
On Monday morning December 22, 2008 WZZM News ran a story about Social Media where they quoted ManoByte’s President Kevin Dean. ManoByte is a Social Media Analytics company.
In the December 2008 issue of the Grand Rapids Business Journal there was a feature article about Social Media. The Grand Rapids Business Journal interviewed Kevin Dean the President of ManoByte and printed a very nice article. Here is a link to the article. “The Essential of Social Media Marketing.”
ManoByte is a Social Media Marketing [...]
By using Social Media your organization is able to learn what your customer truly thinks about you, your products and your services. A key component to your Social Media Analytics program should include understanding the point of view of the author of the post. You need to analyze whether the post is positive or negative.
Determining [...]
Over 200 million people in the United States spend an average of 32 hours a week on the Internet. People now spend more time on the internet then they do reading newspapers, listening to radio, or watching TV. As of November 2008 there were over 150 million blogs with each week another 1.5 million blogs [...]
Today I participated at AimWest as one of the Pannelist. It was a great group and event. The topic was “da Vinci MarketingCreativity with a business purpose.”
The pannelist were: Barry Nowak Director of Shared Intelligence for Metrics Reporting, Inc., Bill Oechsler, Founder and President of XLER | Marketing & Brand Communications, Paul Ferrier, Co-Founder of [...]
Recently LinkedIn has added some additional capabilities to its application. It is added “Company Buzz” which monitors what people are saying about you on Twitter. This is a great tool and provides you with basic trending data.
You add it directly to your profile and it displays the results. It is also customizable allowing you to [...]
Social Media Marketing is a challenge for most organizations. The challenge is understanding that Social Media Marketing is different. It is not about the Great idea that you had. It is about acting on the needs and concerns, the topics of interest of our target consumers. It is about listening and responding appropriately. Then once [...]
The audiences you want to reach are using new ways to share information and interact. Blogs, Wikis, social networks, etc! They’re talking about you. Knowing what they’re saying and thinking about your company, your brand image, your products or services and your competitors is vital to success.
Manobyte’s ability to track all of this discussion enables [...]
