Health insurance companies have an uphill climb in the battle for online reputation management. Historically, the press has painted the picture of high rates, low payouts and difficult customer service for the insurance industry as a whole. Many companies have fought this reputation successfully but the damaged image lingers in the minds of consumers.
User-generated content [...]
Analytics as defined by Thomas H. Davenport is, “The extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact based management [used] to drive decisions and actions.” This is a subset of Business Intelligence which refers to a set of skills, knowledge, technologies, applications, and practices combined to acquire understanding of [...]
Over 200 million people in the United States spend an average of 32 hours a week on the Internet. People now spend more time on the internet then they do reading newspapers, listening to radio, or watching TV. As of November 2008 there were over 150 million blogs with each week another 1.5 million blogs [...]
Here is an excerpt from Business Week. “Online reputation management evolved in the past two or three years in response to the explosion of social media that amplified the voices of individual Internet users. There are no data on how big the market is. “It’s kind of a fast-emerging field as more and more companies [...]
People have always been talking about our companies, our products, our services, and our staff. The big difference now with Social Media is that people now have a platform that has the potential our reaching millions people. One negative experience can lead to a post that reaches thousands of people causing 10s of thousands of [...]
The audiences you want to reach are using new ways to share information and interact. Blogs, Wikis, social networks, etc! They’re talking about you. Knowing what they’re saying and thinking about your company, your brand image, your products or services and your competitors is vital to success.
Manobyte’s ability to track all of this discussion enables [...]
We moved to Grand Rapids 2 years ago and my wife still drives almost an hour to go to the doctor in East Lansing. She just has not been able to find a doctor here. Finding a doctor is like finding a date or a mate. A slight difference being that even though you may [...]
OK there are a ton of ugly websites out there. Some of the website that I have seen are hideous and whoever developed them should be forever banned from every developing a website again. Your website is a picture of you. When someone comes to your website what do they think? How do they picture [...]
