Browsing all posts tagged with Social Media Analytics Maturity Monitoring.
Thursday, January 1st, 2009
When it comes to Social Media Marketing there is a lot of talk about the lack of measurement in the field. It has been said that “Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data.” Social Media Analytics are [...]
Sunday, November 30th, 2008
Analytics as defined by Thomas H. Davenport is, “The extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact based management [used] to drive decisions and actions.” This is a subset of Business Intelligence which refers to a set of skills, knowledge, technologies, applications, and practices combined to acquire understanding of [...]
