Power is the ability to act or capacity to perform or act effectively. Power is most often used to control or influence. Without a doubt, Social Media has a great deal of power! Social Media is exerting a great deal of influence over traditional marketing, advertising, and communication channels. Social Media has also given a [...]
Axel Schultze, founder of the Social Media Academy wrote and interesting post outlining a common scenario that is being played out over and over again in corporate America. By doing a simple search on LinkedIn a company learns information that they use to their competitive advantage. The title of the post is “A Social Media [...]
Social Networking is not new, for millenniums Word –Of-Mouth has been the most effective means of marketing your business. The problem however has always been that historically businesses have not been able to be a part of the conversations that have always been occurring regarding their company. Until NOW! Social Media Analytics now gives businesses [...]
When it comes to Social Media Marketing there is a lot of talk about the lack of measurement in the field. It has been said that “Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data.” Social Media Analytics are [...]
On Monday morning December 22, 2008 WZZM News ran a story about Social Media where they quoted ManoByte’s President Kevin Dean. ManoByte is a Social Media Analytics company.
In the December 2008 issue of the Grand Rapids Business Journal there was a feature article about Social Media. The Grand Rapids Business Journal interviewed Kevin Dean the President of ManoByte and printed a very nice article. Here is a link to the article. “The Essential of Social Media Marketing.”
ManoByte is a Social Media Marketing [...]
Analytics as defined by Thomas H. Davenport is, “The extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact based management [used] to drive decisions and actions.” This is a subset of Business Intelligence which refers to a set of skills, knowledge, technologies, applications, and practices combined to acquire understanding of [...]
Over 200 million people in the United States spend an average of 32 hours a week on the Internet. People now spend more time on the internet then they do reading newspapers, listening to radio, or watching TV. As of November 2008 there were over 150 million blogs with each week another 1.5 million blogs [...]
Today I participated at AimWest as one of the Pannelist. It was a great group and event. The topic was “da Vinci MarketingCreativity with a business purpose.”
The pannelist were: Barry Nowak Director of Shared Intelligence for Metrics Reporting, Inc., Bill Oechsler, Founder and President of XLER | Marketing & Brand Communications, Paul Ferrier, Co-Founder of [...]
Recently LinkedIn has added some additional capabilities to its application. It is added “Company Buzz” which monitors what people are saying about you on Twitter. This is a great tool and provides you with basic trending data.
You add it directly to your profile and it displays the results. It is also customizable allowing you to [...]
