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AI and the “Great Compression” of Business Models

“Listen, if you really wanna do this with your life, you have to believe you're necessary—and you are.” - The Margin Call
For decades, companies have scaled by adding complexity. More departments, more management layers, more processes. Growth meant building bigger organizations. But forward-thinking leaders are recognizing that AI is shifting that equation. Instead of scaling up, they are considering how to scale down—compressing layers, automating decisions, and removing inefficiencies.
And so we are on the verge of entering the era of the Great Compression.
The Shift: From Expansion to Compression
Leaders are evaluating entire functions that once required teams and seeing how AI can handle them more effectively. They are questioning the necessity of multiple approval layers when strategic decisions could happen instantly. Instead of relying on external firms for market intelligence, they are exploring AI-driven insights. The future of business may involve fewer moving parts but greater speed, precision, and agility.
For executives, this raises a crucial opportunity: If AI has the potential to strip out complexity, what actually needs to stay?
Examples of AI-Driven Compression in Action
Amazon’s Warehouse Automation
Amazon has significantly increased its use of robotics in warehouses to enhance efficiency and reduce costs. Over 750,000 mobile robots and thousands of robotic arms now handle tasks such as heavy lifting and package sorting, using AI to optimize movement and placement. This automation has led to a 25% reduction in order fulfillment costs and is projected to save Amazon $10 billion annually by 2030.
Elon Musk’s Transformation of X (Formerly Twitter)
Since acquiring Twitter, Elon Musk has implemented sweeping changes, restructuring the company from 7,500 employees to fewer than 2,000, while maintaining platform functionality. His approach reflects a broader trend—AI enables companies to operate leaner without sacrificing impact. Musk’s changes to X extend beyond staff reductions, introducing AI-powered chatbot integration (Grok), new monetization models, and features that consolidate multiple functions into a single platform.
McDonald’s AI-Enhanced Customer Service
McDonald’s is rolling out AI across its 43,000 global locations to streamline customer interactions. From AI-powered drive-through ordering to predictive kitchen management, automation is helping reduce wait times and optimize operations, fundamentally shifting how the company structures its workforce and store efficiency.
Leadership in the AI Era: What Needs to Change?
As AI compresses business models, leaders need to rethink their approach. The old models of multi-layered hierarchies and slow decision-making are becoming obsolete. Leadership in an AI-first world will look different:
- Less Oversight, More Enablement – AI is taking over traditional management functions. Leaders need to focus on empowering teams rather than controlling processes.
- Fewer Approvals, More Autonomy – AI-driven insights allow faster decision-making. Companies that remove bureaucratic bottlenecks will move ahead.
- From Management to Facilitation – Instead of monitoring performance, managers must focus on coaching, culture, and aligning AI with strategic goals.
- New Skills for an AI-Driven Workplace – As AI compresses roles, businesses need employees skilled in AI literacy, critical thinking, and adaptability.
The Great Compression Is Happening. Are You Ready?
This is where Margin Call’s quote becomes relevant. As AI compresses businesses, the real challenge for leaders and professionals is proving where they’re still necessary. AI will reshape organizations, but it can’t replace strategic intuition, creativity, and human judgment.
AI is improving processes and forcing a redesign of how businesses operate. Companies that embrace this compression will operate leaner, smarter, and more competitively. Those that resist? They risk becoming relics of a pre-AI era.
How is AI reshaping your industry? Let’s discuss.